Internet Marketing Archives

AI in Marketing: A Field Guide to Where It Helps and Where It Hinders

Ask an AI model to build your marketing strategy, and it will. Confidently. Immediately. And often, convincingly. AI has earned its place in the marketing world for good reason. It […]

Pipes, wires, and wood framing in a house

Why Your Plumbing & HVAC Schedule Isn’t Booked Despite Getting Leads

Heavy lead flow feels great…until those leads don’t turn into actual jobs. A bunch of phone numbers and form fills doesn’t pay the bills; booked appointments do. The main goal […]

Grow Your SEO With the Right Seed Keywords

In the weeds with SEO? Picking the right seed keywords can make all the difference in true online growth. Once you understand what seed keywords are and how to pick […]

Man using a laptop and an internet browser search bar floating above his hands

The New SEO Skillset: Why Businesses Need Agencies That Understand AI

Remember when keyword stuffing was the secret to ranking #1 on Google? You could just write “best pizza in Chicago” fifty times in white text on a white background, and […]

AI SEO vs. Traditional SEO: What’s the Difference (And Which One Do You Need?)

It’s about time we address the elephant in the room: AI search. While 95% of Americans still use traditional search engines monthly, over 20% are now heavy users of AI […]

man at a desk builds a website with SEO best practices

How To Build a Website for SEO

Your business is growing, and it’s time to build a website for your brand. But you’re not just looking for a good-looking landing page—you want a site that attracts new […]

A man working on a website on his laptop

What Pages Do I Need on My Website?

Are you finally ready to build a website for your business or personal brand? Congrats! This is a big step toward owning your own little corner of the Internet. But […]

AI detectors push misconceptions about AI—screenshot of Grammarly's AI detector says an AI-written piece is 0% AI-generated

5 Myths About AI Writing You Might Believe

AI is everywhere these days—self-driving cars, virtual assistants like Siri and Alexa, even that weird “recommended for you” section on your favorite shopping site. It’s even crashed the writing party. […]

When Does My Company Need Branding?

Branding is the foundation of every business. It’s what turns heads, catches eyes, and ultimately leads to conversions. But when exactly do you need company branding? We’ve seen the confusion […]

Woman sits at a desk and works on her desktop

Human vs AI Writing: How Do Our Content Writers Use AI?

The short answer: Our strategists spend hours creating your briefs and our writers use an AI tool to help with research and outlining the blog. The writers “hand write” large […]

Alexis Ducharme

We decided to return to this company after trying a different one, and we’re so glad we did. The level of customer service here is outstanding—they’re always quick to respond and incredibly friendly. Zach is wonderful to work with. On top of that, we’re spending half the cost and seeing more rentals. Highly recommend!

Eric Schueler

The team at Lemonade Stand does a terrific job keeping our website and marketing efforts on point, especially our account manager, Zach, who has been a huge advocate to getting us more business and leads through our website. Outbound marketing is dead. You need inbound marketing for your business in today's world.

Kristan James

Lemonade Stand has made a remarkable difference in our business! Working with Zach has been an enjoyable experience; he keeps us organized and regularly updates us on our progress. Zach provides valuable suggestions to enhance our traffic and truly considers our concerns. The team is flexible and enthusiastic about collaborating with us. We wholeheartedly recommend them if you're looking to utilize your marketing budget wisely.

Liquidus Marketing

Wish I could recommend them more. Lemonade has helped us grow our business. They are so responsive, kind, and really transparent. Working with them is like working with a close friend who cares about you. The best thing about them is that they move when you need to move.

Brittany Hogue

Zach and the entire team were always quick to respond and consistently kept our digital marketing running smoothly. They truly knew how to take care of us!

Howard Peñate

Working with Lemonade Stand has been an incredible experience from start to finish. Zach and his team take the time to really understand who you are—not just as a business, but as a brand with a unique story to tell. From our very first meeting, I could tell this wasn’t going to be a cookie-cutter marketing solution. They asked thoughtful questions, paid attention to the small details that others often miss, and genuinely cared about helping us succeed. What really stood out to me was how invested Zach was in learning the specifics of our industry and tailoring a strategy that aligned with our goals. He never pushed generic solutions—instead, everything felt custom-built with a clear purpose. Communication was consistent, timelines were met, and we always felt like a priority, no matter how busy they were. If you’re looking for a marketing partner who listens, learns, and delivers with heart and precision, Lemonade Stand is the real deal. Couldn’t recommend them more.

Curtis Maynor

The team at Lemonade Stand has been first class to deal with. They are very prompt to return emails, texts, and phone calls. They are constantly dealing with issues in the background with our advertising campaign without any direction from my company. It’s good to have someone that just does what they are suppose to do without having to constantly watch over them. Thanks Lemonade Stand.

Seth Cooley

We've been working with Lemonade Stand for roughly 1.5 years and they have helped us to make some sense of the digital marketing world which can be intimidating for a lot of people. We are always looking for indicators that our efforts are being rewarded with results in some form, where our rep especially (Zach Barber) is always looking for ways/data to support this.

Steven Harper

Zach Barber and his team are incredibly responsive and nimble in meeting our needs. And we are needy! We opened a business almost a year ago without any marketing experience. But we knew the people at Lemonade Stand know what they’re doing and are great people. They’ve made us number 1 in our market and we’re just getting started!

Terry Craven

The entire Lemonade Stand team; and more specifically our account manager Zach Barber have been nothing less then amazing! In addition to the website, SEO and industry specific social content they create for us they were also very accommodating in custom building (2) key features added to our website that I’ve dreamt of implementing for years that with their help finally came to life!! Thank you Zach and Team LS for all you do!!

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