Excel Plumbing & Heating Case Study

$120K+ Revenue in Local Services Ads for an Iron Range Family Business

“Even if it’s not part of your job, you guys do it for us anyway, just to help us out. And that is just huge.”

Excel Plumbing Tries Local Services Ads as Main Paid Strategy

Excel Plumbing & Heating is a family-owned union business serving Minnesota’s Iron Range. Founded by Peter and Grace Scott, this company was built on the values of hard work, integrity, and genuine care for their community.

Excel had been relying heavily on Facebook ads to fill their schedule but wanted to explore LSAs to reach a different audience.

With stellar reviews, a healthy Google My Business profile, a professional website with clear calls to action, and a compelling brand story, Excel was the perfect candidate for LSAs. Plus, they were available to take lead phone calls and had passed their background check. Here’s how their business changed dramatically in a matter of months due to Local Service Ads.

The Result? A Shocking $120K+ in ROI in Just 7 Months

Excel’s Local Service Ads campaign has been incredibly successful, generating almost $128K in revenue with just $4,580 in ad spend over seven months. Their management cost was only $99 per month (totaling $693), and they get at least two or three calls a day.

“LSA right now is our bread and butter,” states Jennifer, one of Excel’s team members. As we helped them meticulously track leads through weekly updated lead sheets, Excel discovered valuable insights they wouldn’t have gained otherwise:

Most LSA leads came from hyper-local areas within their service territory
LSAs reached people who weren’t active on social media platforms (or most technology)
They could maintain their service standards while strategically growing
Lead tracking helped them determine when to adjust their advertising budget

People Over Profit: Excel’s Commitment to Relationships Made Them Even More Successful

What sets Excel apart is their approach to customer relationships. “If you serve your people well…that’s really the heart of the company,” says Jennifer. They don’t take every job that comes their way. Instead, they focus on quality work and long-term relationships over quick profits.

Some of the leads they pay for through LSAs are a little too far and don’t make sense for their small team, so they pass them along to a trusted company in the area. The idea is always quality over quantity so that they can grow at a pace that upholds their high service standards and impeccable reputation.

This philosophy has actually made them more successful. By carefully selecting projects and staying true to their brand, Excel has built a reputation that generates referrals and repeat customers. “It’s about creating a relationship,” Jennifer explains.

What Does Excel Like About Working with Lemonade Stand?

Jennifer, who has become Excel’s local services ads master, says that when she gets calls from other marketing agencies, she always thinks: “Don’t mess with me. I have the best marketing team ever. I don’t care if you can give me diamonds.”

Here’s what Excel appreciates most about our partnership:

“Quick response time,” even when we don’t immediately have an answer

Taking stressful tasks off their plate beyond our typical scope

Learning their business to provide honest recommendations (even when they disagree)

Friendly, personal communication: “It’s not like I’m talking to a business. It’s like talking to friends.”

Ready to See Similar Results for Your Plumbing Business?

Local Service Ads could be a low-cost revenue generator for your plumbing or home services company, too! If you have good Google reviews, a solid online presence, and the ability to handle quality leads, LSAs might be exactly what you need to grow your business.

We manage Local Service Ads for an incredibly affordable monthly fee and would love to help you achieve results like Excel’s. Ready to get started? Test out our response time!

Get a Quote