Structural Termite & Pest Control
One of SoCal’s Busiest Pest Control Companies
Overview
Structural Termite has been in the pest control business since 1972. Before working with the Lemonade Stand team, they had an old website that wasn’t mobile responsive and they paid a guy to manage a Google Ads campaigns with lackluster results. They knew they needed a website redesign that was optimized for mobile search traffic, as well as a Paid Search Marketing campaign that was effectively driving leads while getting the most out of the allocated budget. In the beginning, we started with a Website Redesign, Paid Search Marketing, and Local Search Engine Optimization. However, Structural Termite was so happy with the results we had provided, that they decided to utilize our full breadth of internet marketing services. The services we currently provide for Structural Termite include:
Web Development and Strategy
Landing Page Development
Google Ads Campaigns
Search Engine Optimization
Social Media Marketing
Reputation Management
Retargeting
We Needed a Mobile-Friendly Site That Converts
According to our analytics, 51% of the traffic to Structural Termite’s site originated from tablet and mobile devices. That means, more than half of Structural Termite’s traffic wasn’t having a great user experience on the website. That poor user experience resulted in lower conversion rates and lower page rank for Google search results.
Enter Lemonade Stand… We designed a modern and responsive website that is optimized to convert on all devices. Everything is properly placed on every device, whether the customer is on a desktop, laptop, tablet, or phone. This improved user experience alone ensures that the user traffic that they are getting is more likely to convert into a new customer.
Brick and mortar department stores spend millions to design their stores for a great user experience. A digital storefront should be doing the same!
We Needed a Mobile-Friendly Site That Converts
According to our analytics, 51% of the traffic to Structural Termite’s site originated from tablet and mobile devices. That means, more than half of Structural Termite’s traffic wasn’t having a great user experience on the website. That poor user experience resulted in lower conversion rates and lower page rank for Google search results.
Enter Lemonade Stand… We designed a modern and responsive website that is optimized to convert on all devices. Everything is properly placed on every device, whether the customer is on a desktop, laptop, tablet, or phone. This improved user experience alone ensures that the user traffic that they are getting is more likely to convert into a new customer.
Brick and mortar department stores spend millions to design their stores for a great user experience. A digital storefront should be doing the same!
Rising To The Top
While paid advertising is a great way to drive new pest control customers immediately, it requires us to continually pay for that new business. That’s where the power of Local Search Engine Optimization (SEO) plays a role. Local SEO drives traffic organically, which means you’re not having to pay for that traffic. While SEO is a long-term strategy, meaning results won’t happen overnight, it drives down your Pest Control Company’s overall cost per lead in the long-term.
For Structural Termite, we are able to rank on the top of search results for many of their competitive keywords. This is accomplished through on-page SEO work, local directory submissions, and online citation consistency and maintenance.
A Three Pronged Approach To Driving New Customers
Our tried-and-true pest control marketing strategy consists of 3 main parts: Paid Search Marketing, Local Search Engine Optimization, and Retargeting Advertising.
Paid Search Marketing
First, we create engaging ads that stand out from the competition. Then we align the messaging from search query to landing page. This maximizes our ability to convert traffic into new customers. Then we maintain the campaign and focus on keywords and searches that are driving real ROI.
Retargeting
Have you ever been shopping for something and then have that product show up on your social feed or on another site on the web? That’s retargeting. We use retargeting to engage potential customers that may not have converted on the first attempt, increasing the chance of a conversion.
Local SEO
We submit and optimize pest control company on directories across the web. We also ensure the quality and consistency of the listings, which Google uses to decide whether a business is relevant. We perform on-page SEO on the site and improve click-through-rates of pages on Google – steadily increasing web presence over time.
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Improving A Reputation In Their Area
One of the first things we did for Structural Termite was to drive up the online reputation of the company. This boost in online reputation helps close deals for new customers that may be doing their due diligence on Pest Control Companies.
Our review funnel process streamlines and automates what is generally a tedious process of asking for reviews and following up.
Reduced Costs, Increased ROI
Structural Termite was spending a lot of money on campaigns that weren’t working. Bad clicks from irrelevant search terms, poor user experience on their website, and bad campaign maintenance led to spending lots of cash with lackluster returns. A better marketing strategy and increased care of their pest control marketing campaigns has led to reduced advertising costs and increased return.
Bottom Line
Lemonade Stand has become a trusted marketing partner to Structural Termite for two reasons:
1. We drive more new leads to their business every month.
2. We provide an insanely fast response and customer service as if we were an extension of their team.
Build, Grow, & Measure Your Online Presence.
Contact our digital marketing specialists today to find out what we can do for your business!