Award-Winning Marketing for an Award-Winning Product
How we helped grow Weigh Safe’s multi-million dollar eCommerce business.
The Story
Weigh Safe came to Lemonade Stand as a fast-growing startup, hot on the heels of winning some of their industry’s most important awards.
Over the last few years, we’ve been able to help build their online presence into a multi-million dollar eCommerce behemoth!
From custom website development to a multi-pronged SEO and social strategy, Weigh Safe chooses Lemonade Stand daily to strategize and execute a comprehensive marketing campaign.
We also provide Weigh Safe with multiple layers of creative media strategy and fractional CMO support to help Weigh Safe plan long-term growth.
The Services
A multi-channel marketing approach:
Creative Strategy & Outsourced CMO
Web Development and Strategy
Social Media Marketing
Paid Search Management
Search Engine Optimization
Retargeting
Reputation Management
Conversion Rate Optimization
Increasing Traffic & Conversions
Enterprise-level support for one of the fastest-growing brands on the planet.
Executive Strategy
Weigh Safe has VIP access to Lemonade Stand’s full-stack marketing experts. We meet monthly to discuss what’s been working, what needs to be adjusted, and what’s coming up next. Then we set a plan of action to execute marketing campaigns across multiple channels.
Inbound Marketing
First, we targeted the top of the sales funnel to increase the reach of Weigh Safe’s brand using social media and display ads. Then we attacked further down the sales funnel with a robust SEO plan, optimized Google Ads and Shopping campaigns, and finally YouTube Ads that reached millions of potential customers looking for trailer hitches.
Conversion Rate Optimization
A critical part of our SEO plan was to create a site that was optimized for conversions — we don’t waste clicks! Users coming to the site are easily able to add-to-cart or find wholesale dealers near them. And, if they don’t purchase right away, we use retargeting campaigns to drive them back to the site with special offers.
The Bottom Line
Using a comprehensive marketing strategy, we have helped turn Weigh Safe into a thriving, nationally-recognized brand.
Build, Grow, & Measure Your Online Presence.
Contact our digital marketing specialists today to find out what we can do for your business!