Hey… I’m Greg.
I grew up around physicians and their practices. My dad was a CPA and about 90% of his practice consisted of physicians like you. So I got to know the business side of a medical practice very well.
One thing that stood out to me about medical practices was the speed with which the internet changed everything for them.
All of the sudden, patients and their families stopped relying solely on the recommendation or referral of their Primary Care Physician.
They turned to Google and other search engines. They turned to directories such as Heathgrades, Vitals, and even Yelp. (Yes I know it’s crazy to think that people would go to Yelp to make a decision regarding their doctor.)
But nonetheless, it was happening. Online reviews, visibility in the search engines, and the quality of the physician’s website all played a major role in how medical practices were perceived by the public.
Getting Big Wins For Medical Groups…
I decided that I wanted to begin helping medical practices thrive and grow by really digging in and learning how to perform effective online marketing for doctors.
I started to specialize in medical marketing in about 2012. I began working with independent physicians and also with medium-sized to large medical groups.
Notice the Google Trends data showing how people began to find their doctors after 2010. It became evident that forward thinking doctors were going to begin to use the internet to grow and sustain their practices.
Making Life Easier For Doctors…
One of the first medical groups I began working with was the third largest and one of the fastest growing nephrologist groups in the State of California.
They had 13 locations in Southern California with no website and lots of inaccurate contact information on the internet. Wrong phone numbers, wrong street addresses, and no one to manage the increasing complexities of their online presence.
Their existing patients were frustrated. New patient referrals weren’t able to find them online. And it began to worry their board and management team.
We stepped in and built a custom medical website and began our 200+ point gathering and online inspection process:
Once the website was done, we immediately began to help coordinate and improve the online reputation of each of the offices and individual doctors within the group.
Implementing A Custom Medical Marketing Plan…
Our strategic medical marketing for doctors is processed out based on our experience working with medical groups over the years. We focus on:
- Google Ads for physicians.
- Medical Search Engine Optimization.
- Relevant and informative content marketing.
- Patient retargeting.
- Improving reputation through online review wizards.
- Gathering data and insight into your potential patients and referral sources.
- Outperforming your competition.
- Tracking web analytics and improving patient satisfaction.
- Helping you grow your medical practice sustainably!
How we can help…
Give us a call or fill out this form if you’d like to know more about the medical marketing program we’ve developed for physicians.
– Greg Trimble
Medical Marketing Case Studies
See what we’ve done for other standout physicians and medical groups.