The One Attribute That Always Escapes Losers

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Do you want to be a loser?

Do you want to go through life knowing you could have accomplished so much more?

Too many of us live under the banner of mediocrity and  lack the one attribute that makes us winners.

After countless interviews with successful people, the one attribute I continued to run into was persistence.

It didn’t matter whether a person was the self proclaimed village idiot or the recognized genius, it always boiled down to persistence. The ability to persist through the most challenging and depressing times made all the difference.

In fact, it is almost as if the universe performs it’s own weeding out process by taking us right up to our breaking point by getting in our face and saying,

“What are you going to do now? You want to quit?”

Have you ever used that little app called Shazam? The one that tells you the name of the song your listening to? In 1999 the co-founder of Shazam built Shazam before there was an iphone or an app store. Here is what he had to say 10-12 years later.

The number one determinant of entrepreneurial success is persistence. If you are not prepared to go to super human levels that are beyond rationality to realize your dream in this industry, then your chance of finding success is virtually zero

I initially considered this principle in the light of my business dealings but soon realized that it is applicable to everything that we do.

Starting businesses, living your faith, raising kids, being married, working out, playing sports, and anything else you can think of. Each and every thing you do requires persistence if you’re going to triumph over loser status.

The sad truth about life is that very few people can find the strength to persist through hard things, and at one time or another…everything gets hard. We have a motto in our house that we adopted to fight against the feeling of entitlement that prevails today; “DO HARD THINGS”.

It’s so easy to lift weights when you never persist through that last rep. Its hard to see through the burn…and the pain. It’s easier to just throw in the towel and start over. Sure…you can start something, but can you finish it?

Starting a business is easy, until you need to get out and do sales or leave yourself off the payroll because a client leaves. Starting a new job is easy, until someone criticizes your work or a deal you were working on falls through.

Going to church is easy until it conflicts with 10% of your income or someone offends you. And so on and so on.

Most people know that muscles only grow during the burn of that last rep. When you set the weight back on that rack every time you start to feel pain, you’ve just wasted your time. You might as well just go home because you’re not getting any stronger.

Losing is not the same thing as being a loser. You may lose after giving it your all, but you can walk with your head high. Losers conversely are defined by their consistent tendency to balk and stop at hard things.

When you hit a wall, climb it.

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