These companies will cold-call all day using direct dialers with pushy, yet effective, sales people. They’ll tell you they’re “from Google” to make them look authoritative. They lie about the number of customers they have in order to build credibility. They’re perfectly fine with losing you in the first three months after they’ve hit you with setup fees and placed you into complicated contracts. They hold your website ransom if you ever want to move on. They provide no transparency on pay-per-click budgets, hiding behind their mysterious “proprietary methods.” Their online reviews are horrendous both from past clients and internal employees, but they don’t seem to care because their sales teams are so convincing.
We are committed to being the good guys of our industry. We treat others the way we’d like to be treated if we were choosing an internet marketing partner. We focus on keeping our existing clients happy instead of only trying to acquire new ones. We don’t put our clients in contracts because, well, we don’t like to be in contracts ourselves. We’re a legitimate Google Partner and Bing Ads Accredited Professional that works with businesses of all sizes, from brand new start ups to thriving, national chains.
We value transparency, customer service, insanely fast response times and education. Most of all, we seek to understand our clients’ business, becoming a true partner instead of just another fickle vendor.
Our Core Values
We believe it all begins with a smile. When we were in college, we noticed a saying on McDonald’s drive-thru menu that read, “Smiles are Free”, so every time we went through the drive-thru we asked for some free smiles. We normally always received better service after asking for some smiles. So, we’ve asked all of our team members to smile and create smiles on a daily basis. Our customer service seems to fall into place if we have retained a smile on our face through good times and challenging times.
Listen… Really… Listen.
This core value represents our policy when someone is communicating with you: “Don’t think about what you’re going to say next. Just listen.” Most people can’t communicate well because they are only thinking about what comes next instead of truly thinking about what the other person is really saying and then structuring their response based upon the point of view of the other person. Effective communication makes or breaks businesses, families and friendships.
Serve Others First.
Most people think often of themselves and rarely about others. Our culture is built around serving others first. We know that if we take care of our clients, our clients will take care of us. In fact, our entire business model is built around investing in our clients, and hoping that it all comes back full circle to establish a long-term mutually beneficial relationship.
Growth never takes place in organizations or in individuals unless the people are humble. We understand that our clients trust us and pay us for our time. We will always be appreciative of them and find ways to recognize what we could do better. Then we go the extra mile.
We need to be honest with others and honest with ourselves. If we give it to others straight, then we’ll never get into the dilemma of promising and not being able to deliver. We are a WYSIWYG company, nothing more and nothing less. We can only improve, grow and develop if we are truly honest with ourselves. Self-honesty leads to the all-important attribute of humility.
Do What You Say, Say What You Mean.
If we say we’re going to do something, then we had better do it. We need to be men and women of our word, and instill confidence in our customers and co-workers by being consistent in our words and deeds.
Always Keep Learning.
We’re all rowing upstream; and if you’re not rowing the boat, then you’re going backwards. Complacency is detested, stagnation is abhorred, and laziness is forbidden. We are committed to being excellent by continuing to learn our trade and develop new ways of performing our craft.
Pay Attention to Detail.
It has been and always will be the little things that set the good companies apart from the great ones. It’s the same for individuals. When we pay attention to detail, we set ourselves apart as the best of the best. Very few individuals pay careful attention to detail. To be excellent, we strive to nail the details.
Stay Excited and Upbeat.
Nothing is worse than talking to someone on the phone, in person or by email who appears to be indifferent to their project. We need to show excitement and be upbeat about every aspect of our business, from creating beautiful websites to driving leads to resolving billing concerns. This attitude needs to become a habit across every aspect of our lives.
If someone is following us, then we know we’re doing something great. The goal to “Get Followed” is preceded by creativity, ingenuity, and hard work. We strive every day to be more creative than we were the day before. We know we have a good service and now it’s just a matter of reinventing ourselves on a daily basis and committing to excellence.
See the Big Picture.
Sacrifice what you want now for what you want most later. Don’t “strain at a gnat and swallow a camel” – It will never turn out in your favor. No explanation needed.