MSP Marketing for Managed IT Service Providers

Hey… I’m Greg.

I’m the current CEO of Lemonade Stand. But only a few years ago I was just like you. I ran an MSP in one of the most competitive markets in the United States.

We serviced networks throughout all of Southern California, from Santa Barbara to San Diego and everywhere in between. There was lots of competition and I spent much of my time trying to get new business.

I went to BNI meetings, Chamber of Commerce events, trade shows, and tried many methods of traditional marketing.

I got really tired of searching for companies to do business with. The long sales cycles, and the constant follow up game just to get a new client really took its toll on me.

I desperately wanted leads to just come to me… to call me… and to ask me to come out and meet with them.

When a new lead called me, it was close to a 100% close rate.

The best decision of my career…

So I made the best decision of my career as an owner of an IT company.

I committed my sales efforts to implement an internet marketing strategy. It took a good deal of work and a few months of trial and error to get my MSP marketing presence firing on all cylinders, but when it did… I started getting passive phone calls from very good sized reputable companies asking me to come over and give them a bid on managing their network.

It seriously made my life so much easier. When I asked them how they found us, they’d say… “yeah… we found you on the first page of a Google search for a variety of keywords that we typed in.”

For some reason, our ranking on Google and our other internet and social media marketing efforts seemed to make these companies trust us without much pitching or convincing… and we started to sign up lots of clients.

To make my long story shorter for you… we grew so quickly from my online marketing efforts that I decided to sell the MSP and start a digital marketing agency called Lemonade Stand so that I could help implement the same techniques I implemented in my MSP, on other MSPs who are trying to grow their business… but are sick of the direct selling grind.

How we can help…

Give us a call or fill out this form if you’d like to know more about the MSP marketing program we’ve developed specifically for a company like yours.

For less than you’d pay for a yellow pages ad, or directory listing, or a part-time staffer that knows nothing about marketing MSP’s, we can begin generating passive leads and improving your online presence for long-term dividends.

– Greg Trimble