Is Your MSP Getting Inbound Leads?
We’ve integrated with virtually every IT services software, ticketing system, and CRM.
Hey… I’m Greg.
I’m the current CEO of Lemonade Stand. But only a few years ago I was just like you. I ran an MSP in one of the most competitive markets in the United States. We serviced networks throughout all of Southern California, from Santa Barbara to San Diego and everywhere in between.
There was lots of competition and I spent much of my time trying to get new business. I went to BNI meetings, Chamber of Commerce events, trade shows, and tried many methods of traditional marketing. I got really tired of searching for companies to do business with. The long sales cycles, and the constant follow up game just to get a new client really took its toll on me.
I desperately wanted leads to just come to me… to call me… and to ask me to come out and meet with them. When a new lead called me, it was close to a 100% close rate.
The best decision of my career…
So I made the best decision of my career as an owner of an IT company. I committed my sales efforts to implement an internet marketing strategy. It took a good deal of work and a few months of trial and error to get my MSP marketing presence firing on all cylinders, but when it did… I started getting passive phone calls from very good sized reputable companies asking me to come over and give them a bid on managing their network.
It seriously made my life so much easier. When I asked them how they found us, they’d say… “yeah… we found you on the first page of a Google search for a variety of keywords that we typed in.” For some reason, our ranking on Google and our other internet and social media marketing efforts seemed to make these companies trust us without much pitching or convincing… and we started to sign up lots of clients.
To make my long story shorter for you… we grew so quickly from my online marketing efforts that I decided to sell the MSP and start a digital marketing agency called Lemonade Stand so that I could help implement the same techniques I implemented in my MSP, on other MSPs who are trying to grow their business… but are sick of the direct selling grind.
How we can help…
Give us a call or fill out this form if you’d like to know more about the MSP marketing program we’ve developed specifically for a company like yours.
For less than you’d pay for a yellow pages ad, or directory listing, or a part-time staffer that knows nothing about marketing MSP’s, we can begin generating passive leads and improving your online presence for long-term dividends.
MSP Marketing is a specialized form of marketing that is implemented by using a blended strategy of traditional and internet marketing techniques to drive the buyer persona of an executive or company in need of outsourced IT services to pick up the phone and call a MSP or (Managed Service Provider) and engage their services.
The purpose of MSP Marketing is to drive leads to the intended MSP and increase sales.
Yes. This is one of our pet peeves. Our founder, Greg Trimble wrote a piece on this for Forbes. Canned content will end up hurting your online presence. Google hates it and they will take it out on your search rankings. Everything we write for you is authentic and custom for your MSP. We even make videos… like this… but for MSPs.
We have 4 or 5 primary competitors when it comes to providing MSP Marketing services. One competitor tries to be the lowest cost option but outsources their work overseas and provides duplicate content and highly replicable templates.
The rest of our competitors are tired of working with MSPs in the mid range or affordable range of pricing and are only wanting to work with MSPs who are willing to spend 5-10k a month or more. Our competitors spend a lot more time consulting than we do. We like to focus on actually driving leads to our clients. We focus on less talk and more delivery. Ultimately we know that you just want leads. You don’t want someone to tell you how to get leads yourself… because that’s what you pay us for.
One of the primary attributes that sets us apart from competitors is our approach to ad spend. Many MSP marketing agencies like to spend lots of your money and then make adjustments. We, on the other hand like to spend as little as we can on paid ads and then establish a positive ROI. Then we like to increase ad spend once that ROI has been established. We don’t like to chase ROI while spending your money.
We also like to consult Google Trends to see what the demand is like for MSPs in your area and what search terms they are searching for the most related to your business.
You want the phone to ring or for your website to collect quote requests. That’s what we focus on. The execution so that you actually get leads and not just another sales pitch.
We don’t do contracts unless a client asks us for one. We don’t like contracts ourselves because we’ve seen one too many marketing companies put up a good front, give a nice sales pitch, put a client in a contract, work really hard and be really responsive for the first month, and then disappear for the next 11 months only to turn up again right when it’s time to sign a new contract.
We like to work hard for our clients every single month and earn their business month in and month out.
We also don’t ever want a client to have to stay with us if they don’t want to be with us or if unforeseen financial circumstances arise. We do suggest that our clients give us 12 months before truly measuring the performance and ROI of our campaigns because marketing is most effective when given enough time to improve the campaigns over time.
We keep the clients we work with confidential unless they have given us express permission to give out their contact information. We will do the same for you so that you aren’t bombarded with unsolicited requests and phone calls from other MSPs trying to figure out your secret sauce.
We do however have lots of public reviews from other MSPs that have been kind enough to give us a review online. You can also review and MSP case study of centrexIT, an MSP in San Diego California that we have worked with for over 5 years. We also have built the most comprehensive MSP Marketing Guide on the market with all of our strategies included where you will find real life examples of what we did with our own MSP as well as our clients MSPs.
We are able to work within almost any budget because we offer our services al-a-carte or in a package. Most of our MSPs will choose from one of three packages. We usually start by getting on a short exploratory phone call and then follow up with a proposal based on what we learn from you about your MSP.
Yes. Absolutely. On our first phone call, we have the option of either just talking things through with you and providing you with a proposal or if you have the time and desire, we can jump on a Zoom conference and show you our platform in real time. We will take you through the following:
- MSP Strategy Guidelines: A breakdown of what we do month-to-month to generated leads for MSP’s like yours.
- MSP Scoreboard: A demo of our scoreboard which tracks inbound leads, the custom content we’re writing, backlinks we’re generating, social ads we’re running, etc
- Marketing Dashboard: Real-time access to analytics like traffic, inbound calls, social, ad campaigns, rankings, and more – (Include a screenshot)
- Website Design Samples and Process
We started an MSP of our own in 2009 and then grew it so fast through internet marketing techniques that we sold the MSP 3 years later in 2012 and started Lemonade Stand to help other MSPs grow their businesses. We’ve been doing MSP marketing for over 10 years.
People love working here. You can read about our culture and see for yourself. We are a very family oriented organization with a major focus on living our core values and providing the highest level of service for our clients. Our SLA’s include a live English speaking person picking up the phone in 2 rings or less and a 10 minute or less response time for any tickets that are sent to our marketing help desk.
Definitely. We used Connectwise ourselves so we’re most familiar with that platform but we can send leads into and integrate with most other PSA and marketing automation platforms.
If you’re paying for Hubspot and you like it, we can integrate with it. If you’re paying for Hubspot and not using it or don’t like the price tag associated with Hubspot, we can set you up with our CRM for free.
We can give you some tips here and there and we can also setup your lead management system to give you the best possible shot at setting an appointment and closing a deal, but we generally do not do dedicated consulting. After years of dealing with sales “gurus” and watching our clients spend thousands of dollars on them while getting nothing in return, we have dedicated all of our efforts to marketing execution.
We want you to get something in return for the money you spend, not just some good advice. We understand the value of consulting, but if it’s between spending $10,000 dollars for some advice that doesn’t bring you any leads, and $10,000 on Google Ads, SEO, and Content… we choose the lead generation all day long. Can you tell we’re not too keen on marketing “gurus” who know how to talk the talk but not walk the walk? ????
Yes. We can provide you with enterprise marketing automation tools at a fraction of what you might pay for Hubspot and other tools.
We generally set a meeting schedule based on your preferences. In the beginning during our on-boarding phase, you will be hearing a lot from us. Once we’ve completed our on-boarding phase, we will be in the background working hard to get you leads and that can be pretty hands off on your part if you want it to be.
We do suggest at least a monthly meeting so that we can keep you in the loop on the progress we’re making. Other than that, we’re always just a phone call or email away from you with our quick response SLA’s.
centrexIT is a leading Managed Service Provider located in San Diego California with about 75 employees. Within a few months, we delivered over $550,000 in new ARR (Annual Recurring Revenue) and a massive ROI on their marketing spend.