Auto Body Shop Marketing With Proven, Reliable, & 100% Transparent Methods
Our team has developed a proven marketing strategy for driving leads to auto body shops throughout the U.S. Learn more about how we do it below.
Hey… I’m Chris.
I’m a Marketing Specialist here at Lemonade Stand.
Just a couple years ago we had a local chain of auto body shops here in Utah reach out to us in need of growing their business. At the time, we didn’t have any experience with marketing for collision repair shops. However, after running successful internet marketing campaigns for all types of businesses throughout the United States over the last 10 years, we were confident in our ability to meet the needs of their business.
So we got to work…
Improving Their Customers’ Experience Online
The most important aspect of any marketing campaign is the experience that your customer has when interacting with your shop’s website. Our motto here is, “People buy the products and services they understand the fastest.” That’s why our first order of business was to build a new website that was simple to understand, and one that made it extremely easy for the customer to feel comfortable and get a quick, no-hassle auto body repair quote online.
By making the user experience pleasant for the end-user, our client is able to get more sales opportunities than their competitors.
The Marketing Strategy
Because the client wanted both short term and long term results, we developed a digital marketing strategy that included a combination of Paid Search Marketing for immediate results, as well as SEO, content marketing, and backlink outreach for long term and sustainable gains in organic search results.
Here are the results we have been able to achieve:
Paid Search Marketing
- Average Conversion Rate: 17.5%
- Average Cost Per Lead: $31.33
Note: This data only includes tracked online form submissions and calls and does not include walk-in traffic which is difficult for us to measure. Therefore, you can expect the true cost per lead to be much lower. Your results may vary based on local factors.
Search Engine Optimization (SEO)
With our local SEO, content marketing, and backlink generation, we’ve been able to achieve the following results across 8 auto body shop locations on Google search results:
- Keyword Rankings in the Top 3 Spots of Search Results: 50
- Increase in All-Time Ranking Positions: +3,150 spots
The graphic below shows the growth in organic search traffic and referring domains since we started this strategy in August 2020.
How we can help…
Give us a call or fill out this form if you’d like to know more about the auto body shop marketing program we’ve developed specifically for a company like yours.
For less than you’d pay for a yellow pages ad, or directory listing, or a part-time staffer that knows nothing about marketing collision repair, we can begin generating passive leads and improving your online presence for long-term dividends.
Auto body shop marketing is a specialized form of marketing that is implemented by using a blended strategy of internet marketing techniques to drive new customers to businesses in the collision repair industry.
The purpose of auto body shop marketing is to drive leads to the intended auto body shop and increase sales.
Yes. This is one of our pet peeves. Our founder, Greg Trimble wrote a piece on this for Forbes. Canned content will end up hurting your online presence. Google hates it and they will take it out on your search rankings. Everything we write for you is authentic and custom for your auto body shop.
We don’t do contracts unless a client asks us for one. We don’t like contracts ourselves because we’ve seen one too many marketing companies put up a good front, give a nice sales pitch, put a client in a contract, work really hard and be really responsive for the first month, and then disappear for the next 11 months only to turn up again right when it’s time to sign a new contract.
We like to work hard for our clients every single month and earn their business month in and month out.
We also don’t ever want a client to have to stay with us if they don’t want to be with us or if unforeseen financial circumstances arise. We do suggest that our clients give us 12 months before truly measuring the performance and ROI of our campaigns because marketing is most effective when given enough time to improve the campaigns over time.
We keep the clients we work with confidential unless they have given us express permission to give out their contact information. We will do the same for you so that you aren’t bombarded with unsolicited requests and phone calls from other collision repair shops trying to figure out your secret sauce.
We do however have lots of public reviews from other businesses that have been kind enough to give us a review online. You can also review and auto body shop marketing case study of Valley Collision, an auto body shop in Salt Lake County that we have worked with for over 2 years.
We are able to work within almost any budget because we offer our services al-a-carte or in a package. Most of our clients will choose from one of three packages. We usually start by getting on a short exploratory phone call and then follow up with a proposal based on what we learn from you about your collision repair shop.
Yes. Absolutely. On our first phone call, we have the option of either just talking things through with you and providing you with a proposal or if you have the time and desire, we can jump on a Zoom conference and show you our platform in real time. We will take you through the following:
- Auto Body Marketing Strategy Guidelines: A breakdown of what we do month-to-month to generated leads for auto body shops like yours.
- Auto Body Marketing Dashboard: A demo of our Measure Dashboard which tracks inbound leads, the custom content we’re writing, backlinks we’re generating, social ads we’re running, etc. You also get real-time access to analytics like traffic, inbound calls, social, ad campaigns, rankings, and more.
- Website Design Samples and Process
We started as an informations systems company in 2009, grew it so fast through internet marketing techniques, and sold the it 3 years later in 2012 to start Lemonade Stand to help other people grow their businesses. We’ve been doing internet marketing for over 10 years.
People love working here. You can read about our culture and see for yourself. We are a very family oriented organization with a major focus on living our core values and providing the highest level of service for our clients. Our SLA’s include a live English speaking person picking up the phone in 2 rings or less and a 10 minute or less response time for any tickets that are sent to our marketing help desk.
We can give you some tips here and there and we can also setup your lead management system to give you the best possible shot at setting an appointment and closing a deal, but we generally do not do dedicated consulting. After years of dealing with sales “gurus” and watching our clients spend thousands of dollars on them while getting nothing in return, we have dedicated all of our efforts to marketing execution.
We want you to get something in return for the money you spend, not just some good advice. We understand the value of consulting, but if it’s between spending $10,000 dollars for some advice that doesn’t bring you any leads, and $10,000 on Google Ads, SEO, and Content… we choose the lead generation all day long. Can you tell we’re not too keen on marketing “gurus” who know how to talk the talk but not walk the walk? ????
Yes. We can provide you with enterprise marketing automation tools at a fraction of what you might pay for Hubspot and other tools.
We generally set a meeting schedule based on your preferences. In the beginning during our on-boarding phase, you will be hearing a lot from us. Once we’ve completed our on-boarding phase, we will be in the background working hard to get you leads and that can be pretty hands off on your part if you want it to be.
We do suggest at least a monthly meeting so that we can keep you in the loop on the progress we’re making. Other than that, we’re always just a phone call or email away from you with our quick response SLA’s.
Auto Body Marketing Case Study
See what we’ve done for other standout collision repair centers and read our reviews
“The busiest we’ve ever been.”
Valley Collision is a leading body shop in Utah with 8 locations throughout Northern Utah. Since July of 2020, we’ve delivered over 2000 in-bound leads to their business and countless new customer walk-ins to their collision repair shop locations. While the numbers certainly show just how successful our marketing has been, they’ve told us, “We’re the busiest we’ve ever been!” …And that’s even more powerful to us than any data we can collect.