One of California’s fastest growing home services companies
See how we helped a local home services company dominate their region, ultimately leading them to being acquired by one of the nation’s largest home services brands.
Overview
Lemonade Stand’s comprehensive online marketing campaign enables RighTime Home Services to dominate the Southern California region, increase their call volume, and drive down the cost per lead.
Services We Provide:
- Website Design
- Video Production
- Paid Search Management
- Search Engine Optimization
- Social Media Marketing
- Retargeting
- Reputation Management
- Call Tracking
- Photography
From This
Inconsistent Brand
Different logos, colors, verbiage used across the website and social
Poor Rankings
Poor Search Engine Optimization meant no rankings on Google
High Cost per Conversion
Previous agency wouldn’t disclose management fee and PPC costs were soaring
To This
Consistent Branding
New website, images, photo and video across all media.
First Page Rankings
Citations, SEO, & content drove organic traffic way up.
Low Cost per Conversion
Up-front management fee and ROI-driven strategy.
What RighTime Says
“Hands down the VERY BEST internet marketing service specialists out there! I have worked hand in hand with Lemonade Stand for our organization, RighTime Home Services, for over a year now and let me just say, we have been more than pleased with the level of results they have achieved for us! We have tried other companies but none have compared to the level of service we have received.
Lemonade Stand has increased our traffic multiple times over, moved our SEM & SEO campaigns in top spots, and even produced graphics and videos promoting our services. These guys are so great we don’t consider them a vendor anymore but an extension of our company. They treat our business as if it’s their very own and because of their high level of urgency and attention to detail we recommend them to everyone! When doing business with Lemonade Stand you cant lose!”
-Melissa Cisneros, RighTime Home Services
Website Design
- Mobile responsive website
- Strategically-planned call to actions
- Conversion-tested landing pages
- Cohesive branding
- Integrated with video
Video Production
- HD-quality footage
- Professional voiceover
- Cut into commercial segments for TV ads
Paid Search Management
- Transparent management fee
- Results driven campaigns
- Landing Page Development
- Weekly Reporting
- Google, Bing, & Yahoo
Retargeting
- Re-target leads with targeted offers until conversion.
- Ads follow previous site visitors around the web until they purchase.
Call Tracking
- Track the source of every online call
- Record, audit, and grade every call for quality assurance and training.
- Link every call with analytics & ad campaigns to measure real ROI of each.
The Bottom Line
Lemonade Stand’s digital marketing strategy took a brand in pieces with high costs and no transparency and created a consistent message that helped RighTime grow into one of the nation’s largest regional home services brands. The growth ultimately contributed to RighTime being acquired by the nationally-reconized brand, ARS / Rescue Rooter.
Traffic
60% Increase
Calls
58% Increase
Online Forms
109% Increase
Cost Per Lead
70% Increase