Lemonade Stand

Build. Grow. Manage.

+ RighTime

Internet Marketing for Home Services Companies

See how we helped a local home services company dominate their region, ultimately leading them to being acquired by one of the nation’s largest home services brands.

Overview

Lemonade Stand’s comprehensive online marketing campaign enables RighTime Home Services to dominate the Southern California region, increase their call volume, and drive down the cost per lead.

Services We Provide:

  • Website Design
  • Video Production
  • Paid Search Management
  • Search Engine Optimization
  • Social Media Marketing
  • Retargeting
  • Reputation Management
  • Call Tracking
  • Photography

From This

Inconsistent Brand

Different logos, colors, verbiage used across the website and social

Poor Rankings

Poor Search Engine Optimization meant no rankings on Google

High Cost per Conversion

Previous agency wouldn’t disclose management fee and PPC costs were soaring

From This

To This

Consistent Branding

New website, images, photo and video across all media.

First Page Rankings

Citations, SEO, & content drove organic traffic way up.

Low Cost per Conversion

Up-front management fee and ROI-driven strategy.

To This

What RighTime Says

“Hands down the VERY BEST internet marketing service specialists out there! I have worked hand in hand with Lemonade Stand for our organization, RighTime Home Services, for over a year now and let me just say, we have been more than pleased with the level of results they have achieved for us! We have tried other companies but none have compared to the level of service we have received.

Lemonade Stand has increased our traffic multiple times over, moved our SEM & SEO campaigns in top spots, and even produced graphics and videos promoting our services. These guys are so great we don’t consider them a vendor anymore but an extension of our company. They treat our business as if it’s their very own and because of their high level of urgency and attention to detail we recommend them to everyone! When doing business with Lemonade Stand you cant lose!”

-Melissa Cisneros, RighTime Home Services

Website Design

  • Mobile responsive website
  • Strategically-planned call to actions
  • Conversion-tested landing pages
  • Cohesive branding
  • Integrated with video

View the Website >

Video Production

  • HD-quality footage
  • Professional voiceover
  • Cut into commercial segments for TV ads

 

Paid Search Management

  • Transparent management fee
  • Results driven campaigns
  • Landing Page Development
  • Weekly Reporting
  • Google, Bing, & Yahoo

Retargeting

  • Re-target leads with targeted offers until conversion.
  • Ads follow previous site visitors around the web until they purchase.

Call Tracking

  • Track the source of every online call
  • Record, audit, and grade every call for quality assurance and training.
  • Link every call with analytics & ad campaigns to measure real ROI of each.

The Bottom Line

Lemonade Stand’s digital marketing strategy took a brand in pieces with high costs and no transparency and created a consistent message that helped RighTime grow into one of the nation’s largest regional home services brands. The growth ultimately contributed to RighTime being acquired by the nationally-reconized brand, ARS / Rescue Rooter.

  • Traffic

    60% Increase

  • Calls

    58% Increase

  • Online Forms

    109% Increase

  • Cost Per Lead

    70% Increase

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